Gravitas Talent is a talent management agency built by people who spent years on the brand side of influencer marketing. We started it because we kept seeing the same gap. The industry's attention sat on the talent, and the brand was an afterthought. We wanted to represent creators in a way that treats both sides of a partnership as equals.

Where we come from

Both of us come from Myprotein. James was a founding member of the influencer programme there and led it from 2019 until December 2024, helping scale it to eight-figure monthly revenue. He hired Dan, who went on to lead the UK influencer programme and later ran influencer growth at Spacegoods. Between us, we have 15 years of experience.

Spending that long on the brand side changes how you see the industry. We briefed creators, worked through the performance data, and watched which partnerships lasted and which quietly fizzled out. The ones that lasted were rarely the ones with the biggest follower counts. They were the ones where the creator and the brand wanted the same thing.

The gap we noticed

Most of the conversation in talent management is about the talent: how big they are, how fast they are growing, what they can earn. That matters, but a partnership has two sides, and the brand's goals rarely get the same attention. When a deal is built around one side only, it tends to be a one-off. When it is built around both, it tends to run.

[quote] The best partnerships I saw at Myprotein were built for both sides. That's the whole idea behind how we represent talent.

Representing talent with brand thinking

That is what we mean by brand thinking. Before we take a creator into a conversation with a brand, we think about what that brand is trying to achieve, where the creator fits, and what a good result looks like for both. It lets us push for fair terms with a clear case behind them, and it makes the conversation more useful for everyone in it. The aim is long-term partnerships that drive sustainable growth for creators and brands alike.

Vision, Value and Veritas

Our work is built on three pillars, and they guide every collaboration we form.

Vision

Vision is about seeing the full picture. It means strategic clarity and long-term thinking, for the creator's career and for the brand's goals, rather than chasing the next deal.

Value

Value means delivering something real for both sides. A partnership has to be worth it for the creator, and it has to work for the brand.

Veritas

Veritas is Latin for truth, and it sits at the core of every partnership we form. We act with integrity, and we say what we think.

Building something that lasts

When you see the full picture, deliver real value and act with integrity, you do not just represent talent. You build something that lasts. That is what we are here to do, and we are championing smarter, more balanced collaborations between talent and brands.

If you are a creator looking for representation, meet the Gravitas Talent roster. If you are a brand looking to work with creators, get in touch.