Sam McCarthy has been working with Huel since October 2025, and a year on he's still working with the brand alongside Daud Butt. Sam is represented by Gravitas Talent.
Training with Huel
Sam's content is built around training, so Huel fits in with what he's already doing in the gym and how he eats around it.
Alongside Daud
Sam and Daud started with Huel in the same month, which makes sense given Sam first came in as Daud's coach and the two of them ended up close friends. You can read Daud's side of it in Daud and Huel.
Sam's year
Sam also had a big year outside of Huel, and he won Fitness and Wellness Personality of the Year at the National Influencer Awards in Liverpool, which you can read about in Daud and Sam's award wins.
