WHOOP has signed Sam McCarthy and Daud Butt on a three-month partnership. Both are represented by Gravitas Talent.
The partnership
{One or two sentences on what the three months involves, for example the content they'll create together. Only include what you're happy to make public.}
WHOOP is a wearable built around tracking things like sleep, recovery and strain, and Sam and Daud's content is built around training and progress, so we think it's a natural fit for them both.
Why Sam and Daud
Sam and Daud have a friendship that comes through in everything they put out. Sam first came in as Daud's coach during his transformation, and over time they became close friends. People watching can see that it's real, and it's a big reason their audiences have stuck with them. It's also what the judges at this year's National Influencer Awards picked up on, where Daud won Most Inspirational Person of the Year and Sam won Fitness and Wellness Personality of the Year. You can read more about that in Daud and Sam's award wins.
For a brand, it means the content comes across naturally, because the two of them are already doing this together whether or not a partnership is involved.
